Models Sean O’Pry and Roger Dupe hit a white studio to shoot the holiday campaign of Swedish fast-fashion giant H&M. Captured in playful images, the boys get in a festive mood, surrounding themselves with gifts and giant candy canes. Jumping in the studio, and delivering infectious smiles, the models wear relaxed winter styles, alternating warm knits, washed jeans and plaid shirts with more refined formal looks, revisited with a youthful twist.
